The Intelligence Factory

Customer Analytics That Drive Business Outcomes

#Travel
Real-Time Lead Scoring with Vertex AI and BigQuery: Accelerating High-Intent Conversions
For marketing and sales teams, speed is critical. When you can’t identify high-intent leads in real time, ...
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Modernizing Data Infrastructure for Scalability and Cost Efficiency
Introduction A sophisticated B2B services company needed to migrate from a fragmented and costly data infrastructure to ...
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#Retail
Unifying Customer Data in BigQuery for Smarter Analytics and Activation
Introduction For many brands, unlocking the full potential of customer data remains a challenge. Without a unified view ...
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#Retail
Turning Churn Into Opportunity: How Predictive AI is Reshaping Customer Retention
Introduction For many brands, churn is a costly but often misunderstood problem. Traditional retention strategies rely on reactive ...
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#Retail
Actable Enables Customer Data Modernization for Luxury Outerwear Brand
Challenge Our customer's data infrastructure was built primarily to support data focused on wholesale and retail. As the ...
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#Retail
Driving Performance with Predictive Segmentation: How One Brand Scaled Meta ROI
The Challenge During a high-stakes selling season, a national DTC brand needed its Meta campaigns to deliver—not ...
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Make your customer analytics deliver

You’ve invested in understanding your customers. But how much of that insight is driving results?

The Intelligence Factory is a closed-loop system that helps brands structure, enrich, and activate customer intelligence faster. 

Powered by pre-built accelerators and built in your stack, Actable enables smarter segmentation, faster activation, and measurable business results. 

Built for marketing, analytics, and growth leaders who need to move faster with the customer data they already own.

How the Intelligence Factory works:

A client-owned data foundation that delivers a unified customer view. Structured for identity resolution, analytics, and activation. Built in your cloud and ready to support any downstream tool or team.

Actable’s proprietary accelerators including predictive models, AI-powered segmentation, third-party enrichment, customer universe reporting, and decision support tools. Everything you need to turn signals into strategy.

Execution frameworks that turn insight into measurable performance. Includes segment-level targeting, test plans, measurement strategies, and orchestration support. Designed to help client teams move quickly, scale what works, and drive better results.

Elevate your digital strategy, transform analytics, and seamlessly migrate with our specialized Google Cloud expertise.

We have extensive knowledge in:

  • – Strategy.  From modernizing your stack to leveraging the potential of ML/AI, we create tailored solutions for your organization.
  • – Marketing Analytics. With our comprehensive analytics solutions we give your team actionable insights, a complete view of your customer and more.
  • – Migrations. Move and adapt with ease. Our experience in data warehousing, messaging platforms and CDPs make transitions seamless.
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Founders Craig Schinn, Matt Greitzer, and Michael Baumgaertner launched Actable with a singular focus on first-party customer data, applied to drive sustainable enterprise value.

Make Your Customer Analytics Work Harder

  • 5x–20x lift in customer engagement
  • 15% reduction in customer churn
  • 10–30% improvement in ROAS

 

Actable helps brands move faster and grow smarter with improved customer intelligence.

The Intelligence Factory is how we do it—a structured system that turns insight into action and drives real business results.

Better analytics. Better experience. Better outcomes.

Meet the Team Working at Actable

Insights

First Party Data Enrichment

Actable Drives Organizational Alignment

Actable Segment Accelerator Drives 3.6x Lift

Architecting a Customer Data Infrastructure

Cross-Channel Cart Abandon Journeys

Re-thinking 3rd Party Data in a 1st Party World

Newswire: Tech Agnostic vs Tech Objective